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We’re thrilled that we can continue to give our users a multitude of ways to tell and engage with stories that matter. “As part of Automattic, Pocket Casts will continue to provide you with the features needed to enjoy your favorite podcasts (or find something new),” Automattic’s Head of Apps Eli Budelli said. “We will explore building deep integrations with and Pocket Casts, making it easier to distribute and listen to podcasts. Integration with may be on the horizon but it’s currently in the exploration stage. The company has also demonstrated a growing interest in podcasting-related technologies with its recent investment in Castos and partnership with Spotify’s Anchor podcast creation platform.Īcquisition announcements often include assurances of no changes for current customers but Automattic’s post made no promises and did not share many details regarding its plans for Pocket Casts. After acquiring Tumblr and Day One, Automattic is starting to gain a reputation for buying up apps that people love to use and giving them a fighting chance at financial stability and longevity. No financial details of the acquisition were disclosed but Automattic may have gotten a bargain on Pocket Casts if its other owners were also losing money. The board governing the company met in December 2020 and agreed to sell Pocket Casts. BBC Studios also held a small ownership stake in the platform prior to Automattic’s acquisition.ĭespite being widely regarded as one of the best podcasting apps available, NPR’s financial statements and auditor’s report from 2020 shows a net loss of more than $800K. In May 2018, Pocket Casts was acquired by public media organizations NPR, WNYC Studios, WBEZ Chicago, and This American Life.
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Its creators have been monetizing the app through its Pocket Cast Plus tier, which gives users access to desktop apps, cloud storage, watch playback, and themes and icons for $9.99/year.
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Previously a commercial-only app, Pocket Casts has been free since it switched to the freemium model in September 2019. The app allows users to keep all of their podcast subscriptions together in one place and sync between platforms. Australian co-founders Russell Ivanovic and Philip Simpson are staying on to continue leading Pocket Casts as a part of the acquisition.
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Automattic will not cut down the app instead it may push people towards the app from its already existing users.Automattic has acquired Pocket Casts, a popular podcast listening, search, and discovery app for Android and iOS. Even though it is a listening app, it is innovative in creating new features and curation. Reports state that the app will remain free. It had started monetizing the app through the subscription of Pocket Casts Plus. Pocket Casts was launched in 2010 and was sold to NPR and then to a group of other public media groups. Automattic, which is known for and bought. Whether Pocket Casts will add something to this partnership.Īutomattic has not disclosed the amount it had paid to acquire the podcast app. 17th 2021 7:34 pm PT technacity Back in January, it emerged that Pocket Casts was up for sale by its public radio consortium owners. Which is owned by Spotify had already teamed up with in anĪttempt to turn written materials into podcasts. blog post states the company’s decision that they will “exploreīuilding deep integrations with and Pocket Casts, making itĮasier to distribute and listen to podcasts”. Remain functioning under the co-founders Russel Ivanovic and Philip Simpson.Īutomattic is planning to integrate the podcast app into the company’s blogging PocketĬasts is a podcast app and was owned by a public media group.
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The parent company of Tumblr and is buying Pocket Casts.
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